sgCarMart – Back in the late 1990s when Toyota introduced its original Harrier, the Japan domestic market (JDM) equivalent and basis of the first generation Lexus RX, the marketers ran the tagline 'Wild But Formal'.
Supporting this peculiar catchphrase was an equally peculiar television commercial that features a lion man in a suit, supposedly of the strong and silent type. The ad is bizarre, but strangely entertaining if you're into weird Japanese ads.
Offbeat advertising aside, the Harrier did well because it was a significantly cheaper (by $25k - $50k depending on the dealer/deal) alternative to the Lexus RX300, the Harrier's higher class twin at Borneo Motors.
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