sgCarMart – There's an infamous video commercial by Volkswagen featuring a kid dressed as Darth Vader who attempted to wake his dog and start a washing machine by using 'The Force'. His efforts, needless to say, were fruitless until his dad came home in a Volkswagen Passat and he successfully started the car (which left the kid funnily startled), not knowing it was his dad who actually did it using the key fob.
Interestingly, there's another Passat commercial made for Canada's market where the slogan read 'But people will think you paid more'. This witty advertisement showed two girls selling lemonade for 25 cents a glass but immediately changed the price of the drink to $1.00 when they saw a Volkswagen Passat driving towards them. The intended message for the audience was, no doubt, clear and concise.
Now it seems like that very message is set to continue in the latest Volkswagen Passat.
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