sgCarMart – In the same way South Korea has slowly but steadily established itself as a major player in the world's entertainment, beauty and technological scene with musicians like PSY, television hits like Winter Sonata, multiple makeup brands, plastic surgery and Samsung phones, its cars have also kept pace with that development, progressing beyond being just another mass market vehicle manufacturer and into one that is on par with the Japanese and even the Germans.
Case in point, the second generation Hyundai Genesis sedan you see here. Reflecting the Korean carmaker's 'Modern Premium' brand direction, the car is Hyundai's first foray into the competitive premium segment where the Germans, together with Lexus, have long dominated.
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