sgCarMart – We can imagine how many decisions automakers go through before each new product is launched. They have to think through how sporty or how luxurious the new car should be, or whether it will take on a total revamp or slight makeover in the looks department.
And of course, most of the factors above will be largely construed (or limited) by something known as the 'brand image'. For instance, a Lexus needs to boast a certain level of creature comforts. In penning a new bimmer, designers also have to incorporate the iconic 'twin nostrils'. It is these qualities that give the car its identity.
Lexus of late has also adopted a genetic styling cue - the 'spindle grille', which it proudly wears on its face and shares throughout the entire model range. This is the first generation of IS to undergo such 'family treatment'. As such, the result is revolutionary - nothing quite like what we have seen before.
The new IS aims to be more emotionally appealing. And we have to take our hats off to the Japanese - they hit the right note with the GS, and from initial impressions, this IS is jolly good too. Of course, they didn't come all the way without a mission, and that is to topple the highly regarded 3 Series off the throne.
For full article: http://www.sgcarmart.com/news/review.php?AID=636
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