sgCarMart – If you need an illustration of how fast and how far BMW has risen in recent years, compare and contrast its lineup with the rest of the carmakers. Not only is BMW the segment leader when it comes to its sedans, it is also one of the few carmakers to have a pure-electric production-ready vehicle.
There are probably a few carmakers out there who are prepared to suffer the kind of knocks that come with hurtling itself into a segment that isn't exactly supported by our Government. But to confidently roll out a car that would, possibly, change the perception of an electric vehicle could be a knock that's well worth.
The star of the story, without a doubt, is the BMW i3.
Dubbed as the Project i, it started back in 2007, where a comprehensive customer-testing programme involving the MINI-based MINI E and the 1 Series ActiveE concept covered millions of test kilometres - all done to find out the driving habits of electric vehicle users.
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